L'Oreal Technique HiColor Red HiLights - Intense Red Highlights for Dark Hair, No Pre-Lightening, Rich No-Drip Creme, Easy Application

I love my vibrant red color I have naturally very dark black hair but I have also been using red for over 30 years , this one is great it’s so easy to apply with very little odor or burn and i use a simple cream 20 volume developer roots first 15 -20 minutes then ends another 5it lasts a while in cold water and protective shampoos

100% best hair color we have tried with bleaching. My daughter has beautiful curls and I want to keep the integrity of them as best I can. (We went to a salon, they bleached it to make it purple and it took forever for the hair to grow out and be healthy again) We probably should have left it on for longer for a more vivid red but this is pretty dang good for our first round! Will definitely try again in a few months. (Used a 40vol developer)

Best dye to use if you want to avoid bleach, the color last for a long time no retouch in 4 months, no breakage, no harsh smell, easy to manage.

I've been using this one for awhile now. I used to have to bleach my darker hair to get a real vibrant red, with this, no more! Compliments all the time!

About my hair before highlighting:I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink.After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights.Materials used:L'Oreal Hicolor Magenta Highlighter (1.2 oz)L'Oreal Level 30 Developer (2.4 oz)Neutral Protein Filler (1.2 oz)Rubber glovesA smockHair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3)Hair color application brushHair color mixing wandCombTube of Eucerin Aquaphor moisturizerDisposable shower capThe Process:I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor.I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic.Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink.I put on a shower cap and left the dye in for an hour.After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water.The Results:GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward).The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect.Also, to make it last, wash in the coldest water you can handle and use color-friendly products.

I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.

Love this I have coily 4c hair and all I had to use was 30 developer and the color was soooo vibrant

Used this on my dark virgin hair after trying to use a box dye (which did nothing). Mixed this guy up with 30v developer and it **stank** the restroom up, so definitely pause for some fresh air when lathering your hair with it! Besides the smell being off putting, it worked on my hair. Obviously it wasn’t crazy vibrant, since this was my first time dying my hair and I hadn’t even tried lightening it beforehand, but there was a bit of a difference! This was back in April, so I sadly don’t have any pics of it ☹️ Just know that it was visible under sunlight, but it wasn’t super noticeable indoors. If you have dark brown hair, like bordering on black, and you want a vibrant red, then I suggest lightening your hair a level or two (depends how bright you want your hair!)