How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands 2nd Edition

love this book!

While it is densely written, it is a book that should be read by marketers who are students of the game.

I don't understand all the hype. I don't think correlation is the right tool, and if you're a small brand with a limited budget, the advice stemming from this analysis might lead you astray.