IT Cosmetics CC+ Cream - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Natural Finish, For All Skin Types, 1.08 fl oz

Purchased FAIR IVORY. I've been wearing this foundation for about 5 years now and I still love it. I have bad redness on my face primarily (red veins throughout my cheeks, nose, and chin but not on my forehead. I use Smashbox primer first, wait about 10 minutes, and then apply the foundation using a foundation brush. This CC cream foundation hides all the redness with just one "coat". And, I don't need a lot: a put a very small drop on each cheek and then chin and spread with the foundation brush. It stays put - I never use any type of powder. It's not heavy so you don't even feel that you have foundation on your face. Prior to this I used Lancome Absolue Cream Foundation which got discontinued (boohoo....) and discovered this IT foundation when I went to Ulta and discussed with Sales Associate. Hope they never discontinue this or else.......

I use the CC+ Cream foundation, and let me tell you—it’s a total game changer. I’ve tried countless foundations over the years and could never quite find the right shade or finish… until now. This one nailed it. The coverage is smooth and buildable, the finish is natural and radiant, and it truly lasts all day without creasing, melting, or settling into fine lines.I apply it with a blending sponge and mix two shades for my ideal tone. It feels lightweight on the skin, never heavy or cakey, and the added SPF is a huge bonus for everyday protection.Yes, it’s a bit pricey up front, but a little goes a long way—I use it daily, and one tube lasts 8–12 months, making it a wise investment. They also offer travel-size tubes, perfect for testing shades or keeping in your bag on the go.Some reviews mention difficulty with shade matching, but let’s be real, perfecting your match takes a little effort if you're buying online. The virtual try-on tool is honestly as good as it gets. Just take the time to read the undertone descriptions before choosing your shade.If you've been searching for "the one," this is it. This is the ultimate foundation that offers coverage, skincare, SPF, and long wear—it's truly exceptional. I won't use anything else! Long-lasting, skin-loving, and it truly delivers!

This is one of my favorite foundations. It goes on smoothly and has full coverage. It can be applied withfingers or sponge or brush. I use all three ! This comes in matt finish and luminous. I have both. The matt finish seems to have better coverage and stays on the best. I use the luminous finish as a second application to give a dewey look. It is normally $52, and with Amazon Prime Days, I got a great deal. I got it for $28.50. Thats the best price I have found, so I took advantage of it. I would recommend purchasing it!!

I give it a 4 for now. I have been using Perbelle and loved the color correction, but it gets cakey , it dries your face out and rubs off easily. Not good for mature skin types. This product, "It" was easy to apply, had excellent coverage with just a small amount. It was a little darker than I usually wear but it lasted all day. It did not look dry or cakey. I like it!

if you wanna look 10 years younger and like your skin is glowy and perfect and beautiful and you want something super easy to swipe on and that is also moisturizing and not cakey and there are no lines....like it just truly looks like you have beautiful skin naturally, that's flawless, then buy this. It seriously is the best face product I have ever used. All I need is this and I look like an entirely new person. It has SPF in it, which is amazing so you don't have to think about it. And it doesn't clog your pores. I have very sensitive skin and I'm prone to rosacea and other just super weird ailments and this product is amazing. I can also sleep with my makeup on which I know it's a big no-no, but I wake up in the morning and my skin looks pretty and there are no breakouts.I know a bunch of women that I work with or in the world who use this who all look great, and all swear by this being their desert island pick, and the best beauty kept secret ever.I also recommend buying this in bulk when Amazon does their sales. I will get like two or three at a time and the bottles last like three months sometimes even more because you don't really need that much.

I absolutely love this CC cream! As someone with maturing skin, finding a foundation that doesn’t settle into fine lines or look cakey is a challenge—but this one delivers beautifully. It glides on smoothly, gives great coverage without feeling heavy, and leaves a natural, radiant finish. Plus, the added SPF is a huge bonus! My skin looks hydrated, even, and more youthful every time I wear it. This has officially replaced all my other foundations. Total game-changer!

Why did you pick this product vs others?:De las mejores bases que he probado en mi vida, la cobertura es genial, ademas de que es duradera, el color me quedo perfecto acorde a mi tono de piel. Es super suave y fácil de distribuir en el rostro. He probado otras bases y me definitivamente me quedo con esta. Me encanta que tiene protector solar y eso es adicional.

Too thick and fake looking, feel like it looks cakey and shows more of the flaws it’s supposed to hide