Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz

Great product, been buying ever since it was sold for $17. Now at $35 dollars it's clear they are price gouging their customers. This long-time customer is done with Aveda. Shame, you will be missed.

Great

Good hold but not too stiff. Easy to apply and great smell. Price has gone up on this product but it doesn’t take a large amount.

I should know I've tried all the junk from stores and salons ..as long as you get fresh stock it works wonderfully on your hair if you don't it drys out and doesn't work right ..best to apply with a drop of bumbles invisible oil rub on your palms

This is great for a man’s dry scalp.

My husband discovered this styling product when I was working at an Aveda salon. He has used it for years, and hasn’t found anything that compares. Also, despite the price, it lasts a very long time!

I actually prefer this version to the one that is supposed to be firm.

Many of these hair products get rather expensive, but this one is worth the money... great hold for longer hair, just a subtle scent... will buy this again!