L'Oréal Excellence Cool Crème 6.11 Ultra Ash Dark Brown. Permanent dye with Purple Tech for neutral undertones, 100% grey cover & 5x nourished.

I like the colour and the quality of this product. It is easy to colour my hair at home on my own. It lasts for 3 weeks. I colour again my hair in the forth week.

I used this hair dye for the first time. I naturally have dark hair but two months ago I tried number eight. It worked out to bleached copper colour. The hair dye got rid off brassiness. I am happy with the result. I attached two pictures one is before and the other one is after and as you can see the result is very good.

I wanted a more natural looking light brown hair colour as that is what I am naturally but with increasing "baby blonde" hairs popping through ( in other words, the hairs of the wise lol) I need to colour my hair nowadays. I've been using level 6 colours for a while from the same brand and occasionally trying others but none gave me my desired result. I like my light brown to look natural with not too much warmth (I have some natural warmth so like to tone that down). I've tried other light browns/dark blondes with ashy undertones but none of them gave me a result like this colour. This colour is perfect in every way, it's given me a very natural light brown with no warm tones at all. It's cancelled out the warmth I had in my hair naturally which is exactly what I wanted. And it's covered those pesky unwanted, dare I say it, wise hairs. I can honestly say it matches the colour on the box perfectly. I found it easy to apply as its not as messy as most as the formula is thicker so doesn't drip everywhere. The smell is not overwhelming so more pleasant than most and doesn't linger after washing. The shampoo and conditioner that come with the hair dye are gorgeous and left my hair soft, shiney and feeling nourished. My natural wave pattern improved after using this product. I have long, fine hair but also quite a lot of it. You will definitely need 2 boxes if to have mid to long hair but you may find you only use part of the 2nd mix. I can't comment on how long the colour lasts because I only applied it 3 days ago. Most permanent hair dyes are fading from my hair by around week 3 after colouring and by week 4 I usually have noticeable regrowth so need to reapply. So we shall she how this one lasts but I will definitely be buying it again anyway as I just love the colour 👌

Hey all, so I had very washed out dyed red hair & fancied a change so chose brown. I foolishly went for a different brand and the first photo is the 'brown' it went to. I felt it re brought out the red! In the daylight it just looked red I was gutted.I did a LOT of homework to find the right brown by this brand. I really wanted to try the new universal one but it seems to be sending hair black which was my worry with any brown dye.I Chose tempting chocolate as it didn't have any worrying words like ash or ice or frosting etc which I learned is why my red got revitalized.I was still worried this might go black but I am happy to report it is brown and no black in sight! It is sooooo soft I was to keep touching it all the time :) the shampoo with this is brilliant BUT should have a screw lid so we can use for next time not all of us need a whole tube of it. The conditioner is lovely. My hair has been washed three times since putting this dye on and all signs are super positive. It looks less darker than the second photo now, it is still a bit darker than the box BUT I have brown hair which is what I wanted for now so I am super happy with it. I might use a lighter shade of brown down the line I am not sure yet I am growing out a buzzcut so never know with me what I will try/do next.But overall this for me is the adult dye , it does what you want/need. Lives up to the beauty promise, lush hair after. This is the only dye I will use from now on the others I have tried & they just don't last & don't condition my hair like this dye line does.

I am so impressed with this box dye! I would say it almost looks salon professionally coloured! I usually go hair dressers, but just to save a bit of money I thought I would give this a go. I will continue to use this until I decide to get some blonde put in, but this is an amazing base colour for if you are looking to go ombré or balayage which is my plan to do eventually.I ordered 2 boxes, but had to order a third as there are some patches I need to go over, so if you have long thick hair, order 3 boxes to get full coverage!