PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

Having grey hair that sometimes yellows over time despite using purple shampoo so bought this hoping to give my hair a lift and wow it worked a treat gave my hair a silvery glow love it

Temporary hair color can be a fun way to experiment with a new look. A vibrant pink shade is certainly eye-catching and perfect for the summer months. The washable formula offers flexibility and allows for easy removal when desired. Remember to take precautions during application to avoid staining surfaces. Enjoy showcasing your unique style with this playful hair color. A great way for kids and adults to change up their look. I would buy again as easy to apply and washes out

I’ve used nearly every blonde toning product that is out there because I hate my blonde even having a hint of brassiness in it. After highlighting my hair I washed it then smothered it in this product. As it said it was a mask I stupidly concluded that that meant it was meant to be left on a while (like typical hair masks) so planned to leave it on half an hour. Unfortunately I fell asleep and ended up napping for 4hrs! It has been over a week and my hair has gone from a bright purple to a less vibrant purple. I’ve just washed it again 5 times and even let the shampoo sit on the hair an hour. I’m using a special colour removing shampoo and praying that it’ll at least have faded to a baby purple. It’s completely my fault for not reading the label (that says to leave on for no more than 5mins) and then falling asleep. I just wanted to let you all know it really does work! And even during my ‘I have bright purple hair’ meltdown I noticed how amazingly soft, shiny and conditioned it had left my hair and I didn’t use conditioner. All other toning products have left my hair dry and needing a deep conditioner. So despite my nightmare this product is great, and I believe that if I’d left it on for the time specified it would have given me perfect results. Once it finally fades and I have my hair done again I will definitely be using it, but for the right amount of time of course!

Any before and after pics you might have researched like I did definitely did not come to fruition for me!After using the whole tub, I've noticed no difference to the tone, and had to actively use actual toners to help with the brassyness that comes through.But, it is a lovely hair mask! It leaves my hair soft and feeling strong, I'm just not convinced it's toning anything. My hair looks no different from when I was using the Garnier Hair Food tub.In summary? Buy a dedicated toner, if you want to see a colour difference and continue using your usual hair mask!

Good bright colour and lots of it! I add it to a bit of conditioner for a more subtle colour but my daughter uses it straight from the pot and it's lovely.

Gave more of a purple hint than other types and messier to use.

This is really good if you have fine hair , when you use it it makes your hair stay in place no frizz and in my case hair looked good for 5 or 6 days I would definitely buy again . You don’t put much on so it will last a long time .

Worked well but it takes longer than 8 washes to fully wash out.