e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 secondsI brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!

The media could not be loaded. I’m really impressed with this primer! The gel texture feels refreshing and hydrating on the skin, and it grips makeup so well that it lasts all day without sliding. I also love that it has 4% niacinamide—it helps even out my skin tone and adds a natural glow over time. It makes my makeup look smoother and stay put while giving skincare benefits. Definitely one of the best affordable primers I’ve tried!

Finally ran out of my other ELF primer and purchased this one after a friend recommended it. This stuff works well! I dont wear a ton of makeup, but when I wear any it feels like its under my eyes or just doesn't stay long. After using this a couple times it really hold everything in place. It is a little sticky at first, but if you wait about a minute after applying, your makeup should go on very well. No overpowering smell. I have noticed that I end up washing my wash twice, after using makeup remover, cause this stuff works that well.

Definitely kept my makeup in place even with the humidity! I have sensitive skin and my face hated it - I kept breaking out! I went back to OG elf primers and I quit breaking out.It’s a great product for the price. I just need it without the niacinamide.

I never leave Amazon reviews, but WOW. This primer is phenomenal - I looked airbrushed and poreless all day! I’ve never used a primer that completely wow’d me like this! It IS sticky, but don’t let that put you off. Follow the instructions of waiting 30 seconds prior to make up application.

I like this product - e.l.f. Power Grip Primer + 4% Niacinamide.The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth.First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines.This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits.Overall, I recommend this product!

I bought this primer in 2024. When it arrived I opened it and squirted a bit in my hand. It was a sticky thick gel! I thought, “Are you kidding me?”. “You want me to smear this sticky cr*p all over my face? Not happening!” And threw it into my make-up junk drawer, where it sat until just recently when my regular primer order was delayed and I had nothing else to use that morning.I am SOOOO glad I did!!! I LOVE THIS STUFF! I have been spending a fortune on primer for years, with the belief that high end primers HAVE got to be the best! Wrong!!! This is the best primer I have ever used! My make up stays put all day long! And I so appreciate it when companies make an excellent product but don’t gouge us in price just because they can! It’s fabulous a primer!!!! The best I’ve used!

Works pretty well but does NOT work too well for textured or dry skin!! Leaves your skin looking patchy!