SchwarzkopfKeratin Color Permanent Hair Color

My hair is very fine and breaks and tangles really easy. Yes, I do condition it really well but still tricky to manage. I was afraid to do this on my own, so instead the 30-45 minutes, I left for only 15 minutes treating my hair and it came out so beautiful! Will do hair mask for few weeks to maintain heathy and next time I apply this product, I probably will be able to leave it in for little longer because now I know it’s not abrasive or damaging! So glad I found this product!

I absolutely love this dye, the color lift was 4 shades I thought it'd be max 3 but wow...This color hides my white hair that I have coming in. Now I have like 12 but they drive me nuts and I can't Go out into the sun like I used to my skin breaks out so I have the best of both worlds the same lift color the sun used to give me when I was younger and my skin does not have to break out.

I love this hair color, it is my first time using it and I love it! It was so easy to apply! I was afraid that it would make my hair hard and dry, I am type 4C natural hair and this color is the only color I will ever use! Once the color was rinsed out I applied blue conditioner per instructions and just wow! I expected my hair to be tangled as it often is after color but nope it was silky straight! I was able to comb right through it with no issues, my hair felt silky straight like i had a relaxer! I am so excited with this product! I'm loving using it and will continue!

It was really easy to use, however, it was a little lighter blond than I was hoping. It was really good as far as all over coverage and covered up the gray.

I have, unfortunately, fried my hair by continuing to bleach it platinum blonde, but I don't want it any other color. My natural hair color is very dark brown, almost black, so I need a product that will lift at least 8 levels to do my roots. I was looking for a product that would do the least amount of damage to my already damaged hair since I can't afford to get it professionally done anymore, and came across this product. It worked great! I think it was as gentle as bleach can be on your hair and there was no yellow/brassy color, either! It also comes with a purple tinted conditioning treatment which worked ok to condition my newly bleached hair, it definitely eliminated any areas that were yellow or brassy if there were any prior to conditioning. I've had great luck with Schwarzkopf products in the past, and this is no exception. I will definitely purchase this product again!

This hair dye is my favorite. It is harsh with the ammonia, so you have to be vigilant and know how to use it properly. Not for use if you have sensitive skin. Thank you guys!

This product was great at first. I used medium & sometimes dark blonde. I expected some color fading & lightening from sun, but this faded very quickly & VERY light.

The color turned out okay but I put the chemicals in the wrong order and my hair got REALLY HOT! This is not something that has ever happened to me while dying my hair. I can not describe to you how HOT my hair got. It was burning my scalp and fingers. I am reporting this as a warning to follow the directions very carefully so this does not happen to anyone else. It was my own fault for assuming I knew what I was doing without reading the directions so I can't blame them. I just do not want this to happen to anyone else. The color ended up turning out just fine though... thankfully!