How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour for radiant, salon-inspired results.

Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour for radiant, salon-inspired results.

Product ID: 67591887

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Details

Colour
7.3 Florida
Package information
Box
Product benefits
Long-lasting
Brand
L'Oreal Paris
Item form
Gel Cream
Hair type
All

🌸Precious flower oils for luminous shine

🎨Permanent, fade-defying colour

🧴Includes nourishing colour lock conditioner

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Description

✨ Own your glow with Preference 7.3 – because your hair deserves to shine as bright as you do!

OPTIMAL GREY COVERAGE - Confidently cover greys with a permanent formula designed for intense, natural-looking results.
COMPLETE COLOUR CARE KIT - All-in-one box with colourant, developer, colour lock conditioner, and protective gloves for a flawless, mess-free application.
LONG LASTING FADE DEFIANCE - Enjoy vibrant, radiant hair colour that stays fresh and luminous for up to 8 weeks thanks to UV-filter enriched conditioner.
SALON QUALITY RADIANCE AT HOME - Achieve multi-tonal, luminous blonde with professional-grade gel formula infused with precious flower oils.
SENSORY EXPERIENCE MEETS PERFORMANCE - Infused with a subtle fragrance and enriched with Vitamin E derivative for a luxurious, nourishing hair colour ritual.

L'Oréal Paris Preference 7.3 Golden Blonde is a permanent hair colour kit delivering salon-inspired, fade-defying luminous blonde results. Featuring a translucent gel formula enriched with precious flower oils and a UV-protective colour lock conditioner, it ensures vibrant, multi-tonal colour with optimal grey coverage lasting up to 8 weeks. The complete kit includes colourant, developer, conditioner, and gloves for a professional, at-home colouring experience.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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Manufacturer	L'Oréal
Package dimensions	17.1 x 9.6 x 6.2 centimetres
Package Weight	0.23 Kilograms
Item dimensions L x W x H	21 x 21 x 122 millimetres
Item weight	251 Grams
Brand	L'Oreal Paris
Colour	7.3 Florida Honey Blonde
Format	Gel, Cream, Lotion
Speciality	Natural
Item model number	5011408000245
Product Dimensions	2.1 x 2.1 x 12.2 cm; 251 g
ASIN	B016XYM5JU

Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour for radiant, salon-inspired results.

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