Is this the real deal or the stinky knock off?

It's the real product. Actually I didn't mean to order this item and thought I was getting the spray in conditioner - my error. But this is a nice, thick conditioner and works well for my frizzy hair. The smell isn't as light as the spray-in "It's A 10" product (this is a bit overwhelming), but it does work well.

Is the daily conditioner product also leave in, and is it the same as the regular miracle leave in spray product?

Never used the spray but best leave in conditioner I've ever used. Worked as lead in health and beauty department and found this one day at a salon, after trying so many department stores products. Lasts a long time too.

Is the conditioner sulfate free?

Yes, your so soft and your hair dries faster

difference between it's a 10 with Keratin and without it? I have colored normal not thick hair.

Hi Linnie P: I have colored normal hair and in my opinion- I dont think you need the Keratin if you are going to use a hot iron (hair straigtener) afterwards. I just use the regular one and not the volume one, or the keratin. Simple and original is always best. And you only need to shampoo your hair 2-3 times a week. It should look just as good as mine does since using it. Enjoy

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✨ Unlock your hair’s true potential with every drop!

DAILY ESSENTIAL - Perfectly complements any haircare routine for consistent shine
EASY ACTIVATION - Shake before use to unlock full conditioning power
COLOR PROTECTION - Natural sunscreen formula guards against fading & brassiness
HYDRATE REPAIR - Penetrates deep to restore and nourish every strand
SALON QUALITY RESULTS - Experience professional-grade softness and manageability at home

It's a 10 Haircare Miracle Conditioner (10 oz) is a deeply hydrating, color-protecting formula designed to penetrate hair shafts and guard against UV-induced fading and brassiness. Shake before use to activate its full restorative power, making it an essential daily conditioner for vibrant, healthy hair.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.