wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!

It's not full coverage, two coats to make it full. Color is a perfect match. You need to shake it really good or it will be thin, watery. Dewy. Blends well. Good for dry skin. It's not thick. It doesn't feel oily. Great price!

I am 44 and have skin that easily dries out plus fine lines are starting to show. I have read that make-up artists suggest a more luminous type of foundation for more mature skin to minimize the appearance of fine lines. I have tried MANY high-end foundations and always come back to my go-to $6 Wet'n'wild brand. I love that it is dewy, doesn't easily fall into fine lines, keeps my skin moisturized and has a great medium coverage so my freckles still slightly show through while still being a buildable foundation. Plus they offer neutral and cool tone shades...many foundations offer tones that are too golden for fair or light skin tones. This product is definitely a yes for me!!

I absolutely love the Wet n Wild Photo Focus Dewy Liquid Foundation. It has become one of my favorite foundations because it covers all my imperfections while still feeling light on the skin. It’s very easy to apply, blends beautifully, and lasts for hours without looking cakey or heavy.One of the things I love the most is that it comes in a variety of shades, so it's easy to find a color that matches your skin tone perfectly. If you choose the right shade, it blends in naturally and gives your face a healthy, luminous finish.The texture is slightly dewy and moisturizing, which works really well for normal to dry skin types. It also pairs perfectly with my other makeup products like concealer, blush, and powder. However, it might feel a bit oily for those with oily skin types, so I’d recommend setting it with powder or a mattifying primer.Overall, this is a great-quality product at a very affordable price. It feels luxurious without the high price tag, and the performance speaks for itself. Highly recommended!

For one, I bought the wrong shade. I misjudged how shades look online vs in real life. This doesn’t match me. It’s a shade too light, but even with adding some pigment from my color corrector to it, it didn’t make a huge difference. The formula is thin, not full coverage unless you genuinely have relatively clear skin. I’d say this reminds me of a skin tint, maybe a slightly thicker version. I wanted to like it so badly because it’s super affordable, but it’s just not it for me.

I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.

Wow! I actually wear Wet and Wild lipstick, which is $1.99 and stays on all day so I thought I would try this! This foundation is amazing. It covers nicely but looks natural. Some of my freckles are still slightly visible but my face has an even balance. It doesn’t feel like a “mask” I can’t wait to wash off. I am excited to have found this product. Give it a try…you only have $5.00 to lose!