Schwarzkopf Color Ultime Hair Color, 1.3 Black Cherry, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

The color is beautiful! The pics do not do it justice.Easy to mix and use. I left it on for mins for all over color. (Use rubbing alcohol if you get it on your skin)One bottle coved all my hair, and it's to the middle of my back. It dries a bit while processing. It took a good 15 minutes of rinsing to remove the color, and it still didn't run completely clear, slight orange still rinses out. (But red color always does that on me)No chemical smell at all, it doesn't sting or irritate my scalp. The after color conditioner is amazing. I used the entire tube and let sit for 5 minutes. My hair shined, and smelled so good!!! I have a perm, the color didn't damage my hair. MOST IMPORTANTLY IT COVERS GRAY HAIR 100%!!!! This is the ONLY color I've used that actually works!! I just used it, so I can't speak to how long it stays bright and shiny.This is my new hair color. It works and it works GREAT!!The color choices are awesome, their not all the dull boring colors...UPDATESo it’s been 5 weeks since I colored my hair. The color still looks vibrant and shiny. My grays are growing back in, so I’m going to use just on my roots this time.Still happy with this product. I won’t use anything but this brand.

I had bottle black hair prior to this and I did end up giving myself a few bleached highlights before using this and letting the bleach sit like 5 minutes on my roots as well so more of the purple would come out. I also used 2 boxes on different days to get the richer and more even darker purple color. I think this color is gorgeous and still decently subtle which is what I was going for! I love black hair but sometimes it feels too start for my face but this gives a softness while still being dark and moody. Its a gorgeous color and I plan to keep using it! Its definitely purple despite the raspberry color of the mixture and has a great level of velvety darkness already bottled in. Got some lunar tides dyes to upkeep the color (magic salem and plum) which I plan to try in a few weeks.

Love this color! So shiny and vibrant, leaves my hair feeling so soft and lush.

Good value !! The color was exact to what I expected.

I love the color, it last a long time...I've got really thick hair, it's just below my shoulders, so I use 2 boxes...they should put my stuff in the bottles like most hair coloring kits...I usually only need 1 box with other companies...that's why I gave it a four star review...

Only hair color I will buy I’ve been using this product for I want to say five years now it is always giving me the exact color every time perfectly done every time I do it myself at home it saves me money. The color comes out exactly how I wanted to every time it’s never failed me and it is not able to be bought in any of the stores around me and Amazon. Thank you God because you have this abilities for me to purchase this that I watch so much in need now as I’m getting older and have gray hair so thank you. Please keep supplying us because I’m gonna keep buying it. You are a 10 of 10 for me.

Great results hair is glossy and shiny. No more gray and covered. Be sure to protect skin around hairline because it stains. Also redish hair colors stain when wet. Be careful and when using hair color in order to completely remove stains use hand sanitizer as quickly as you can the longer it stays the longer it stains. Hope this helps! 😊

This hair dye is amazing it has a shade between red and violet that makes your hair look amazing