Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

I've been using this for 7 years and love it so much. I'm not someone who uses foundation, and have no skill in that area. This is so easy to use and blends really well with minimal effort. I use it alone without adding foundation or anything and I think it works fine that way!I have medium/dark red hair and dark brown eyebrows, am fair-skinned but not blindingly so, and use shade 110 - it's a perfect match.I pile it on under my eyes since my undereye area is so blue. I use the sponge applicator to dab it on, use my fingers to rub in and blend evenly, and use a tiny brush to really get it in the dip where my undereyes are darkest. I also use it on other areas where I have redness or acne - usually my chin, nose, area around my nose, and sometimes a little on my forehead or cheeks if I have a pimple, where I can also put a thin layer on the larger area around it, sometimes even fully over my cheeks. The coverage looks natural, effective but light/not cakey.I'm attaching a photo with one eye done and one not done. I also have it on my chin, on and around my nose, and a tad on my forehead (which I'm now seeing I didn't blend well at all, as I was focused on my eyes for the pics, but you get the idea!).This is so easy to use and I highly recommend it to the gals who aren't great at makeup. Make sure you moisturize first, because with dry skin, it can cause some weird texturing. Dermaplaning helps too if you have any areas where that happens.

I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc.I say this in order to grab the attention of my fellow makeup snobs: If you would never even consider Maybelline, this review is for you.Bloggers have raved about this product for a while, but I never bothered to check it out until a close friend and fellow product snob suggested it. Here are my findings:1. It applies like the Armani Maestro Eraser liquid undereye concealer. This is very very essential, for those of us who hate the 5th hour cakiness of cream concealers but also hate the weak coverage and creasing of most liquid attempts. This eraser goes on with the Maestro's same thin liquid texture, without sinking into lines at all, and without losing opacity as you blend.2. It is at least 50% more opaque than the Maestro. I was pretty stunned. Anything that can go on with that consistency but have noticeably better coverage is doubletake worthy imo.3. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. I typically skip clumsy applicators like that, but with this, I do 80% of my application with that sponge tip, and then just finish with a good concealer brush to set it and blend out the edges.4. It doubles as a highlighter. Every time I use this, I find myself seduced into just continuing the line of application from under my eyes out onto my cheekbones, brow bones, and nose bridge. A nice blending brush/sponge later, and there's this flawless highlight landscape to finish up, without settling badly into pores or caking up.5. It sets beautifully with MUFE Micro HD powder and Shiseido translucent powder. It buffs out nicely, without chipping off into the brush.6. It looks good without primer, which combined with its compact design and integrated applicator makes it an ideal purse dweller.7. It worked on my thin but minimally wrinkled undereye area, and on my 60yo mother's more aged eye area. It's rare that I find a product that looks great on both our skin types, and I was impressed at how well it brightened her problem skin without caking or exacerbating the age marks.8. It is lighter than you think, but cheap enough to test out different shades.9. It lasts so much longer than you'd expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later.There are times when you don't want the totally opaque, nearly airbrushed look... but there are definitely times when you do. This eraser is now my official go-to product to pair with my Dior Airflash foundation, for those totally flawless skin look occasions. I could not recommend it higher, at very least as an experiment for the snobs among you.

I have used this product for many years. Perfect for covering blemishes and age spots. And a tube can last a long time. My only complaint is the bottle with sponge aren't reliable. I've purchased several that worked for a week or two then quit. Plenty still in the container but the make-up will not go up to the sponge end, no matter how long i twist! Repair this issue and I'd gladly say its perfect!

This is the only thing that fixes the dark circles underneath my eyes and looks natural. I have very pale skin with a lot of issues (genetic eye hollows, genetic dark circles, thin skin, blue veins), and have tried to address it a number of ways with various layered makeup routines with this underneath, but honestly the way it looks best is this with moisturizer and this on top and nothing else. It does not fix the eye hollows, but it addresses everything else and looks natural and when I add things it starts to look fake. So here it is, the only thing I'm gonna use from now on apart from a moisturizer, sunscreen, and chapstick. It's really simple and easy and amazing.

I love this concealer! The formula is lightweight yet offers great coverage, making it perfect for brightening under the eyes and covering blemishes without feeling heavy or cakey. If you’re looking for an affordable, high-quality concealer that provides great coverage, blends beautifully, and lasts all day, I highly recommend this one!