why has the price of this product gone up so much?

This product has been retired by Bath and Body Works. It will no longer be sold by them and is becoming harder and harder to find daily which is why the price is going up.

is this the old packaging or the newly released one?

The seller is advertising the old packaging (with a girl on it), but actually selling the product in a new package which you can buy for less than half the price at Bath and Body Works. Beware, this is a false advertisement.

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Description

✨ Elevate Your Self-Care Game!

HYDRATION HERO - Packed with Shea Butter and Hyaluronic Acid for deep moisture.
AESTHETIC APPEAL - Chic bottle design elevates your skincare shelf.
INDULGE IN LUXURY - Experience the rich blend of pomegranate, peony, and vanilla rum.
VERSATILE ELEGANCE - Perfect for daily use or special occasions.
SKIN LOVING INGREDIENTS - Infused with Aloe and Cocoa Butter for a silky finish.

Bath and Body Works Forever Red Luxury Body Cream is an 8-ounce indulgent moisturizer featuring a captivating scent profile of pomegranate, peony, vanilla rum, and oak. Enriched with skin-nourishing ingredients like Shea Butter, Hyaluronic Acid, Vitamin E, Aloe, and Cocoa Butter, this cream provides deep hydration while leaving your skin feeling soft and luxurious.