Wella Professionals EIMI Flowing Form Anti-Frizz Smoothing Balm | For Frizzy, Damaged Hair | Provides Smooth & Natural Sleek Finish | 3.38 Fl Oz

This is a multi tasking miracle worker! I am a barber and a cosmetologist and I go through tons of this product. If you have naturally curly hair or severly damaged hair this is a must have. You put it on damp hair. It has proteins and moisturizers in it that help nourish the hair, as well as a mild heat protectant and a gentle hold. You can let it air dry for well set/defined (natural) curls or you can round brush it or use a pic attachment to blowdry it strait. I always use extra heat protectant because even virgin curly hair is porus and vulnerable. But it's light, doesn't flake or get crunchy, I can't tell you how many styles this has saved for me. Works on all hair types, but could weigh down strait or fine hair. The fragrance is light and floral, kind of like a bar of soap, like all of the eimi line, so I think it's suitable for men's styling and ladies do's.

Love this product. This is the second time purchasing it. You only need alittle so it last a long time.

My favorite hair product. I have thin hair that is a little frizzy, when I use this my hair is fuller, not frizzy and styles easily.

Helps to keep my hair smooth and shiny. Nothing, however, can help it with some of the humidity we have been having!

Recommend by my fabulous hairdresser. It works wonders

I've been using this for a few years now, after trying many other potions, lotions, and sprays to tame my frizzy, sorta-curly hair. It's wondrous at taming frizz. I apply it when my hair is wet and let it partially try; then I add other products and blow-dry. It seems to be sulfate-free. This has become a staple of my hairstyling routine. I highly recommend it.

Love this product. Use it before blow dry to cut down on under hair and temple hair frizz zones.

I have curly hair and wear it in a ponytail. Unfortunately, the curls don’t stay in place but break free when Flow is used.