Independently published OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business

While the author is touching an interesting and hot topic, the book(let) is not worth the time spent on it despite being only 33 pages long. Author slides on the surface of the subject. Content is dry and theoretical. While some company names are dropped in with an outsider level description of what they have achieved, author never mentions how exactly have they achieved that let alone challenges they have faced en route and how these were tackled. The advices given are vague and generic. For example, while book contains recommendation to create organizational structure with omnichannel processes in mind, there are no examples of successful organizational models. Another area left out is technology. None of the processes described gets implemented with pen and paper nowadays. Integrating systems to make inventory data available across channels in real time is a huge pain. Not even mentioned. On top of that the book is written in bad English and has never seen editor. There are contradictory sentences sitting next to each other. Straight to the trashcan.

Excellent short read on how to progress your OmniChannel presents. Easy to follow and the research is consistent with other scholarly works of literature I’ve consumed on the subject.

OK

great for marketing lovers