






🌿 Elevate your laundry game with clean, green, and serene vibes!
ATTITUDE Liquid Laundry Detergent is a high-performance, EWG VERIFIED, plant-based formula designed for 40 loads. Compatible with HE machines, it cleans effectively without harsh chemicals, offering a natural lavender scent while being vegan and cruelty-free—perfect for eco-conscious professionals seeking a safe, fresh, and ethical laundry solution.




















| Best Sellers Rank | #988 in Health & Household ( See Top 100 in Health & Household ) #20 in Liquid Laundry Detergent |
| Brand | ATTITUDE |
| Customer Reviews | 4.4 out of 5 stars 4,150 Reviews |
| Item Form | Liquid |
| Material Feature | Plant- and Mineral-Based, Vegan |
| Material Type Free | Enzyme Free, Formaldehyde Free, Phosphate Free |
| Scent | Lavender |
| Unit Count | 67.6 Fluid Ounces |
A**R
Highly recommend if you’re looking for a cleaner detergent!
I’ve been using this laundry detergent for several months now and love it so much! It removes stains (along with a stain removal spray if they’re too bad) and keeps my clothes, towels, and blankets super soft. The mountain fresh scent is nice, but the lavender is my favorite! The only downside to it was that it used to be pretty hard to pour due to the wide opening, but they’ve fixed the design and made it perfect now (shown in photo)! Highly recommend if you’re looking to switch over to a cleaner brand but want to keep the quality!
J**E
Never using leading brands again! This is better!
Started using this as my cat has asthma and it has been quite the aide. It is so gentle and soft, and works just as great if not better, to leading brands at the store. We also love that it’s not filled with intense fragrance! We prefer natural scents as they are not harsh on us or our cat(s) & dog. It is a great size and for the eco friendly option that also has natural ingredients and keeps the harsh fragrance away from our senses and systems- we are pleased with this. We even got the refill as we have made this our detergent. My husband is in blue collar work, so can come home very dirty with oil and substances. This detergent still gets that all out! I was actually impressed and honestly, making the change to this has been so great. My husband and I both realized how intense those scents can actually be, shoot. Now we walk by the aisle at the store and get head aches- and it made us think that can’t be good for a long time. Haha but- aside from that - this stuff works GREAT and is so GENTLE. We love it!!!!:))
J**E
Best Natural Detergent
I’ve tried so many natural detergents over the years, but ATTITUDE is hands down my favorite. It cleans just as well as the big-name brands, but without the heavy perfumes or questionable chemicals. I love that it’s EWG Verified—it gives me peace of mind knowing it’s safe for my family and the environment. My clothes come out fresh and soft every time, even in cold water. The bottle lasts longer than I expected, and a little goes a long way. Definitely worth the switch if you care about what’s touching your skin.
M**N
Using for baby clothes
I’m using this to wash baby clothes only to save money. And my first impression is how great the quality is. It also kept the baby’s clothes nice and soft , and smells really nice and not over powering at all.
D**A
Effective and safe !
Pros: • Natural ingredients, safer for sensitive skin and kids’ clothes • Fresh, clean scent without being overpowering • Effective at removing everyday dirt and light stains • Eco-friendly packaging, feels more sustainable • Concentrated, so a small amount goes a long way Cons: • Struggles with very tough stains (needs a booster or pre-soak) • Slightly pricier than mainstream detergents • Scent may be too subtle for those who like a stronger “fresh laundry” smell Overall:Attitude is a solid choice if you’re looking for a safer, more natural detergent that’s gentle but still does the job. It might not be the best for heavy-duty messes, but for regular family laundry it works really well.
G**A
Not so great
I really wanted to love this since it’s perfect for my sensitive skin. However, I’ve noticed that my clothes don’t smell clean after washing. I understand it’s supposed to be fragrance-free, which I actually appreciate, but the clothes just don’t smell fresh. I was hoping this could be a clean alternative to All Free & Clear, but unfortunately, I think I’ll have to go back — I just can’t stand clothes that don’t smell clean.
A**A
Gentle, Safe, and Effective Laundry Soap!
I use Attitude laundry soap because it’s completely free of chemicals, It cleans my clothes thoroughly while being gentle on skin, making it perfect for sensitive skin or anyone looking for a safer, eco-friendly option. I feel good knowing my laundry is clean without harsh ingredients
E**R
Pour Spout Back!!
I've used this product for over a year now. It smells great and cleans effectively despite it being non-toxic (which I am so grateful for, some clean products don't work well)! They also FINALLY added the pour spout back, preventing a mess in my cabinet. :)
Trustpilot
3 weeks ago
1 month ago