How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

Product ID: 349065960

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Details

Colour
9.12 SIBERIA
Package information
Tube
Product benefits
Nourishing
Brand
L'Oreal Paris
Item form
Cream
Hair type
Color Treated

💧Translucent gel with flower oils

❄️Cool ashy blonde with purple anti-brassiness mask

🛡️100% grey coverage

Description

❄️ Own the cool: Siberia Blonde that stops traffic!

COMPLETE CARE KIT - Includes developer, colourant crème, anti-yellowing mask, and protective gloves for a salon-quality experience at home.
NOURISHING FORMULA - Infused with precious flower oils and a purple anti-brassiness mask to keep hair healthy and brilliantly cool.
LUMINOUS COOL TONES - Achieve ultra-cool Siberia blonde shades with pearlescent, ashy reflections that turn heads.
LONG LASTING RADIANCE - Permanent formula ensures your luminous, natural-looking colour stays vibrant wash after wash.
FLAWLESS GREY COVERAGE - Say goodbye to greys with 100% optimal coverage for a youthful, vibrant look.

L'Oreal Paris Preference 9.12 Siberia is a permanent hair dye delivering 100% grey coverage with a translucent gel formula enriched with flower oils. It creates a luminous, cool ashy blonde shade enhanced by an anti-brassiness purple mask, ensuring long-lasting, natural-looking colour and nourished hair. The kit includes all essentials for an easy, professional at-home application.

Specifications

Product Name	L'Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 9.12 Siberia Very Light Ash Beige Blonde
Weight	2 Kilograms
Volume	99.9 Millilitres
Units	1 count
Manufacturer contact	L'Oréal Paris, London, W6 8AZ
Brand	L'Oreal Paris
Format	Cream
Country of origin	Belgium

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TrustScore 4.5 | 7,300+ reviews

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Smooth transaction and product arrived in perfect condition.

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