John FriedaViolet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

I have tried other brands of purple shampoos and this is by far the best. It really tones down any orange or yellow or brassiness. I don't have to use the Wella toner to get my platinum hair to keep looking platinum. This shampoo 1x a week does the trick. Lasts a long time, and you don't have to use a lot.

The best Blonde Shampoo and Conditioner

Mis rizos se han mantenido hermosos e hidratados con este producto. Agregué la mascarilla de la misma marca. No lo utilizo toda la semana, solo lo utilizo una vez a la semana , las otras dos lavadas las realizo con la marca Cantù.

So, I waited a few weeks to review this product. I only wash my hair every 4 days. Here are four washes with both the shampoo & conditioner. The 1st one is my starting color, 2nd is 1st time using shampoo, 3rd is 2nd time using, and 4th is 3rd time using. Does this work? 100%!! It works better than anything else I've ever tried, and I've tried many including $$$ brands. The only complaint I have and the only reason I give 4/5 stars is it is 100% drying! I'm having to use spray in conditioner and a bonding cream to keep my hair not feeling like straw. I will pull back from using this each time I wash due the dryness. The 3rd time I used it, I did mix my shampoo with the purple shampoo and my coconut conditioner with the purple conditioner. It did help some. The product doesn't smell the greatest imo. They could definitely work on that. The price is amazing and like my pics show, it absolutely achieves what it says it will. Love, love, love the results, but not a fan of the dryness.

Was told to get purple shampoo for my wife by her stylist. This one is great and now the stylist tells her other clients to buy this one instead of the really expensive ones.

Good product my hair feel more soft

Work great but is highly perfumed! I don't mind a little fragrance butthe scent for these products is over the top!

good for color treated hair. makes hair soft and rebuilds strength