

🎉 Turn heads with magenta magic – bold color, zero compromises!
L’Oréal Excel Hicolor HiLights Magenta is a professional-grade, no-drip hair dye that delivers intense magenta highlights without pre-lightening. Its advanced formula lifts hair 3-4 levels, ensuring vibrant, fade-resistant color that lasts. Designed for easy application and quick 15-minute processing, it offers salon-quality results with minimal effort.







| ASIN | B003YHHV80 |
| ASIN | B003YHHV80 |
| Best Sellers Rank | 6,723 in Beauty ( See Top 100 in Beauty ) 101 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Colour | red |
| Country of origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,059) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,059) |
| Date First Available | 6 Aug. 2012 |
| Format | Liquid |
| Is discontinued by manufacturer | Yes |
| Item dimensions L x W x H | 16.9 x 4.7 x 16.9 centimetres |
| Item model number | 5101 |
| Item model number | 5101 |
| Manufacturer | L'Oreal |
| Manufacturer | L'Oreal |
| Package Weight | 0.05 Kilograms |
| Package dimensions | 15.4 x 4.6 x 2.7 centimetres |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 50 g |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 50 g |
| Speciality | Natural |
H**A
Gorgeous!!!
Love the colour it’s so gorgeous!
T**T
Love it
I love this one of the best dyes ever
B**Y
Good colour. Still bleeds like all others
Good strong colour l
A**L
Vibrant Colour that looks proffessional.
This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.
C**E
Nice
Fav hair dye
M**I
Nice
Nice colour, I mixed magenta and red to achieve this colour with a 30% developer, the only reason why I knocked off 1 star was because anytime water touches your hair, it stains the towel or whatever clothes you have on but as soon as it gets dry it doesn’t stain your clothes.
S**C
So happy 😊
Great value for money.
N**A
Super pleased with the outcome
Used this with 30% activator on my naturally dark hair and was super pleased with how the colour turned out. Received many compliments and the colour looks stunning in both dark and outdoor lights as seen in the photos. The only downside is the colour does wash out with every hair wash (if you’re washing your hair multiple times a week, the colour will fade out in a month). But for the cost I think it’s better value than paying hundreds at a hair salon.
H**Y
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
A**R
Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.
M**I
جميله افضل صبغه ما تنزل من الشعر بسرعه غير كذا ما احس انها خربت شعري لكن احس سببت له شوية جفاف
V**Y
È la seconda volta che l'acquisto,mi piace moltissimo perché colora i capelli scuri senza bisogno di decolorarli ma basta miscelarlo con l'ossigeno 30 vol. o 40 vol.,io ho usato il 30 e mi è venuto una meraviglia anche se scarica molto. Metto 3 selle per il semplice fatto che la prima volta mi sono arrivate 3 confezioni come da descrizione e stavolta solo 1 sempre allo stesso prezzo delle 3 confezioni che avevo ordinato la prima volta...dove sono finite le altre 2?
T**G
I bought this product with high hopes as I watched tons of videos of people using this and it looked amazing. I must say it did not disappoint! I enjoyed using it and I am excited to get more for the future. I would recommend this product to anyone with dark hair, I have full dark dark black hair and it still made a great difference especially in the sun! I will definitely get more in the future! :) It arrived pretty quick as well!
Trustpilot
2 weeks ago
2 weeks ago