SNOW Infusions Whitening Toothpaste, Advanced Morning Formula with Hydroxyapatite, CoQ10, Vitamins B12 and B6 for Energy Boost, Teeth Whitening Toothpaste - Advanced

I absolutely love this toothpaste! It feels like I’m brushing my teeth with a soft silk! And the taste is fresh and minty, I just feel like I’ve walked out of the dentist office straight from a cleaning! My teeth don’t feel any sensitivity at all with this product either! I would definitely purchase this product again.

Snow does whiten the teeth.

I’ve been using the product as recommend- I don’t see a drastic change as with the gel and light by snow but am not finished yet. Tastes fine

Made in China, how do we know this is safe, was this made with high safety standards? I wish I had known this, I would have never bought it.

I ordered it bc it sounded purer than most whitening toothpastes. I haven't seen a difference in the 3 weeks I've been using.

My teeth have been hurting from using fluoride toothpaste for a long time now.Now that I am using Snow toothpaste, my teeth are no longer hurting. They feel smooth and clean after my brushing. Whitening is slowly occurring as I have only used this now for a week. Great price also.

Love this toothpaste - leaves a nice clean feeling after brushing.

What have they done with my one and only Magnesium toothpaste? I would buy the nighttime formula every month until recently when I realized that the packaging was changed for the same item listed on my "Buy Again" page. So, I tried buying it anyway... only to confirm it's not the just the packaging but the entire product has been rebranded and reformulated. This is not the same product. There is no Magnesium to be found. I'm really sad because I had been looking everywhere for a toothpaste with Magnesium as the main ingredient to pair with my other calcium toothpaste. This is the only way to protect my teeth from increased enamel hypoplasia. Now I'll have to look again. This is so disappointing.