AlituraGold Serum for Face – Face Serum for Women & Men to Reduce Fine Lines and Wrinkles – Anti Aging Serum for Radiant-Looking Skin – Vitamin A & Marine Collagen Facial Serum (50 ml)

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I’m here because of Dave Asprey. If you don’t know him, he’s a health guru or the OG “biohacker” as he calls himself. He’s promoted this brand on his podcasts and he’s been an advisor within the Alitura brand for a while. He’s basically my idol and I have yet to use a product he recommends and have it fall short. This is no exception.I started with the alitura moisturizer and hated the small but LOVED the results. I quickly got used to the smell. After my first bottle was gone, I finally caved and tried the gold serum. It works just as well as the moisturizer in my opinion, but I know the ingredients in this serum are a bit different and produce great results.I’m a 26 year old guy with mostly normal skin. What this and the moisturizer did for me was immediately reduce my under eye bags (no cream, serum, or moisturizer I’ve tried has ever done that). My face feels super soft and my SO loves it too. I can’t speak much for reducing wrinkles as I do have some of those (11’s between eyes and wrinkles on forehead) but I trust over time if any product is going to help, it’s going to be this one. Similar to the moisturizer, this product STANKS. Once you get used to the scent though, you’re fine. It’s like a natural oil smell and it’s amplified because it’s in your actual face. My advice is to just get over it and you’ll eventually like the smell. Im VERY committed to my skincare routine and I’ve come to learn that if I want non-toxic products on my skin, I may have the sacrifice on the scent as those usually aren’t that great for you. I’m grateful nothing bad is added to this.The one critique I have for the skincare line is that there’s no daily SPF. Anyone who is committed to a skincare routine (especially the model who created this product) should know that wearing a non-toxic mineral daily SPF daily is a MUST. Even if you live in Alaska, don’t go outside, or it’s cloudy out. It would be a huge value add for people like me who are committed to a nontoxic life and love our skincare routine. Luckily I use Biossance daily SPF which is another great brand that I LOVE so it’s no harm no foul, but for someone promoting skincare I’m just surprised a product doesn’t exist within the brand.Anyway, to sum it all up. Love the gold serum, love the moisturizer. Haven’t tried the other alitura products as I don’t believe in “eye creams” or “night creams” although I get all the results I need from both the products I have tried. I like my gold serum in the AM and the PM. It is oily, but I haven’t had any issues with it clogging my pores or creating any acne. I’m well over 2 months into using it so hopefully I’m in the clear. I would absolutely recommend this product to any friends or family. Yes it’s pricey, that’s another gripe but if you’re obsessed with skincare like I am, and quality non-toxic ingredients, it’s worth it. And if this product is backed by Dave Asprey, you know you’re getting quality, wholesome, nontoxic ingredients.

This product is very good at moisturizing my face using a very small amount at a time. This product has no toxic ingredients that are harmful to your health.

The overall effect of this golden serum is unprecedented. Whether you like to wear make up or not, this is the baseline that supersedes any other primer or additive or powder for the ultimate natural glow & sparkle. Incidentally, it’s good for your skin, and formulated by a five star research company.

Had to return it

Light-medium weight, non-greasy, nourishing facial oil. It really is golden... soaks right in. I use three pumps and massage into face before moisturizer. Can mix with your fav hyaluronic acid. Some may not even need lotion after it, depends on skin type. Worth every penny.

I won't use anything else since I used this. I bought a lot more of their products. Never using other products again. These have zero toxins in them. My face drinks it!!!

I have several items from this brand of skin care and have not been disappointed. Green, non-toxic skin and hair care became a priority after some health issues. It is a comfort to know I am using high quality, non-toxic, natural products to care for my skin. This item, in particular, was a surprise. I own lots of different facial oils; but wanted to try this because of some ingredients that my other oils lacked.Well, if you own the Alitura night cream, then you absolutely need this. The night cream is a bit thick and sometimes I feel like my skin gets tugged a bit in order to spread it. However, using the Gold Serum directly after washing my face has made such a difference. Applying the night cream over it is so gentle and I feel like the application is more even so the benefits are even across my entire face. After adding this to my nighttime skin care routine, I can honestly say I wake up with more even, and well-hydrated skin. This will be repurchased again and again.