In 1983, Casio launched the shock resistant G-SHOCK. This product shatters the idea that a watch is fragile jewelry and needs to be handled with care, resulting in Casio engineers trying to create the world's toughest watch. The parts, modules, and cases are designed with triple protection to provide a revolutionary new type of watch that is unaffected by strong impacts and shakes. Its practicality was immediately recognized, and its unique appearance embodied its functions gained tremendous popularity and became explosive sales in the early 1990s. G-SHOCK has been adopted with various new sensors, solar-powered RC technology (described below), new materials, and improved durability. By constantly using the latest technology and continuing to exceed the traditional philosophy of timepieces, the G-SHOCK brand has become Casio's flagship watch products.
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