The Small Business Website Checklist: A 51-Point Guide to Build Your Online Presence the Smart Way

Nick Loper’s website “Checklist” is the perfect tool for novices to start their online business from the ground up. Starting out with a blog or website can be a daunting task, especially when you don’t know where to begin, how to begin, or have a plan for where you are going. The “51-Point Guide” Checklist created by Nick solves these issues. I personally love anything that can be created from a checklist or a proven formula/process. This book is an essential guide to creating, establishing and maintaining your site with easy-to-follow points that break down the project into manageable chunks.This book is broken down into core sections that cover specific strategies:- The Blueprint- The Foundation- A Communication System- The Fine Print- The Utilities- A Social Presence- A First Aid Kit- Trust Signals- On-Page SEO Factors- ECommerce ChecklistIt also includes a Resources Section and Links to the many resources covered throughout the book for easy and instant access. Everything you need is “lumped" together in one place so you can work right from the digital ebook without having to jump around the net looking for links and the various sites utilized.Within the core sections above, Nick covers the essential tactics and actions necessary for building your website:- Why your website exists- Creating a domain name- Setting up hosting from a reliable server- Building and managing a powerful “Content Management System"- The importance of a Logo, Favicon and a “Killer” ABOUT PAGE that sells your image and brand- Setting up your Communication System to interact and contact with customers- The importance of the DMCA [Digital Millenium Copyright Act] notice + the FTC disclosure- Integrating powerful UTILITIES to establish your site’s presence and build stronger authority- Where to find great images [FREE] for using on your site!- Attracting a “following” of dedicated customers through building “the list” [Email Marketing]- Setting up a Social Presence online- Building TRUST with people through Social Proof, testimonials, and your own personal guarantee of quality service and content.- How to manage the SEO factors such as Tag Lines and meta descriptions [My Personal favourite!]- How to set up Google+Authorship; and- How to make money through Ecommerce!This book is packed with value. For the price that is less than a coffee, you get more than enough to get started on building and managing your site. The checklist is a proven system that works for people just starting out or, for those that have been doing this for awhile and need a refresher on the basics. From an online entrepreneur that cares about your business and wants you to succeed, Nick has provided this list to eliminate valuable time on “research” and, to save money being spent on website courses that would cover most of the same material anyway. A highly recommended list that is an absolute must-have!

This review is long overdue, as I've had this book a year or two and I still reference it on a regular basis and consistently recommend it to others. This book was a lifesaver when I was building my first WordPress site. Depending on your experience and skill level, some of the info in the beginning may seem a bit basic but it progresses and covers many "how to" things in both business perspectives and technical set ups.Nick approaches each topic in a very clear, step by step process, so the reason "why" makes sense and the 'how to" is easy to follow. There are so many nuggets in this book and I still reference it especially for the straight forward technical "how to's" when I'm building a new site. A couple sections that I found very helpful when I was building my first site include how to add a favicon to you site and how to set up email@your domain and then how to forward those emails to my personal gmail account.Those are simple things if you've been around this block once or twice, but during my first time building a WP site, I was pulling my hair out trying to figure out how to do those things. Even after googling those topics and wasting time reading several different articles and threads, I was no closer to getting those set up and functioning properly. Once I got Nick's book and was able to follow his simple, straight-forward, step by step instructions, I had my stuff set up and looking pro! Thanks Nick! I wish I would've had your book to begin with as it would've (and has since) saved me a lot of time and frustration.

I really love The Small Business Website Checklist - it's packed full of excellent tips, tricks and recommendations to get your web site up and running, fast. The author (Nick Loper) does an excellent job creating this resource guide that speaks to all skill levels, so no matter where you are in the learning process of building a web site, Nick walks you through the process every step of the way... and adds in some golden nuggets along the way... so it's like having an experienced web designer and developer at your side the entire time, which is great - not to mention a lot more affordable.The "checklist" style of the book makes it super easy to read the book and do the work on the computer at the same time. Genius! Plus everything is covered here and I especially like how the sections are individually broken out into:- The Blueprint- The Foundation- A Communication System- The Fine Print- The Utilities- A Social Presence- A First Aid Kit- Trust Signals- On-Page SEO Factors- ECommerce Checklist- Wrap Up- Resources and LinksIf you're looking for the perfect guide to get your web site up and running at full speed, definitely get this book today!

I'm one of those people who LOVE checklists and step-by-step tutorials. With "The Small Business Website Checklist" you get a series of actionable steps you can follow to go from idea to a fully functional website. Even though I've been an Internet entrepreneur for a decade, there were a number of steps that I've ignored/forgotten. So there's information that even experienced marketers can learn from.If you're looking to get started with a website--this is the guide for you. There's lots of detailed information, without the fluff.

The media could not be loaded.  This book is excellent for the small business owner and the Internet Marketer that works with offline businesses. Instead of searching all over the internet for the information Nick has equipped you with a tool that you can use right away. Spend the dollars and save your time!Montina "Sparkwisdom" PortisAuthor of YouTube Video Marketing Secrets Revealed: The Beginners Guide to Online Video Marketing