Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink

Great color! Very easy to work with. Maybe a bigger size because this color is used quite often. Worth your money.

Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done!

Americolor is the only food coloring I use! It is high quality professional food color. They have every color you can think of. Worth the price in my opinion. With the soft pink I recommend starting with very little (a pin drop) until you reached desired color of pink. This one in particular takes only a very very little to reach the desired soft pink.

This is by far the best food coloring I’ve ever used no matter the color. It always comes out perfect! Very pleased to be able to create any color I need to perfection.

Great color

If you want a soft pink, use as little of this as possible. Great buy! Will last me for a good while.

Perfect color for what I was looking for. However it is very grainy. Like it has speckles in it. It over all didn’t look bad. I will use it & if I want to buy more colors in the future I will definitely buy this brand again.

There is no flavor. I used it to make pretty pink large sugar cookies for ice cream sandwiches.This product was perfect!